Search Engine Optimization AnalyticsProprietary Analytics as well as Google AnalyticsThe Walibu SEO Marketing Team will define reporting requirements with the client during the program strategy and planning phase (upon selection).Walibu SEO Search Engine Optimization monitors the following analytics on a monthly basis: SEO Content Performance: Content sharing across each platform, performance of content and insights into what’s working or needs improvementSEO Specific platform-level metrics: Share of social, mentions of brand keywords, location-specific metrics. SEO Website Traffic: Increases in traffic from local search and third party directories, tied to social media referrals or specific, trackable links shared. SEO Sentiment Analysis: For brand mentions or conversations tied to your consumer experiences. The team will work with the client to establish baselines based on historical Website Traffic and overall Search Engine Optimization performance prior to campaign kickoff. Walibu measures and tests all aspects of its website traffic, not only to monitor, but also to optimize content performance on a daily, weekly and monthly basis. 
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